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Underwired creates dynamic new AAR website

Underwired creates dynamic new AAR website

Specialist digital and eCRM agency, Underwired, has designed and produced a dynamic new website for AAR. Underwired has produced and managed AAR’s website since 2004.

The website has been given a fresh look and feel to support the recent launch of AAR’s new positioning as The Experts in Client:Agency Relationships. The launch of the new positioning took place earlier this month.

Kerry Glazer, CEO at AAR, commented, “This is a hugely exciting time for AAR and our new website supports our refreshed positioning. It promotes a greater clarity of our business offering and our expertise in helping clients and marketing services agencies to establish, build and obtain the maximum value from their business relationships.”

Felix Velarde, Managing Director at Underwired, commented, “Our brief was to create a clean, direct and straightforward experience for existing and potential clients and agencies. Obviously AAR is a client with very high visibility within our own target audience, so the pressure to get it right is enormous. Having said that, we’ve worked exceptionally well with the team over the last four years, and working with AAR’s other agencies, including The Partners, who came up with the new brand positioning work, makes designing a site like this a pleasure.”

AAR’s new website can be viewed at

Underwired's other clients include Virgin, News International, Zavvi, and McCain Foods.

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