As one of the first sustainability consultancies in the UK, Clownfish understands that sustainability can mean different things in different places, so is now opening an office in Shanghai, in addition its existing offices in the UK and USA.
With China being one of the most dynamic markets, applying best practice in sustainability and brand reputation will be key to the success of organizations operating there.
Having expertise in both of these areas, Clownfish will help organizations build competitive advantage and differentiate themselves in the market place.
Diana Verde Nieto, CEO of Clownfish, comments: “Environmental and social responsibility is a global issue that needs to be seriously addressed within the business community. We recognise that in order to achieve the desired positive results you have to execute locally. By having local expertise in Shanghai we can do that and drive the sustainability agenda forward in the Far East.”
Clownfish has recently been acquired by the Aegis Group plc, the marketing and communications group and is linked by one of its divisions, Isobar, the world’s leading digital agency network.
Nigel Morris, CEO of Isobar, comments: “Digital media will play a critical role in defining brands in the minds of consumer. China presents enormous opportunities and Clownfish has the knowledge and expertise to help businesses effectively engage their consumers and stakeholders in their initiatives and sustainability journey."
To arrange an interview with Diana, please contact Rebecca Chen on +86 21 5238 1333 # 119 or at Rebecca.Chen@wwwins.com
For further information please contact Samantha Maskill at firstname.lastname@example.org or on +44 207 780 7033
NOTES TO EDITORS:
Clownfish is a sustainability and communications consultancy dedicated to making sustainability tangible for business. We help brands to:
Evaluate: we help you understand where you are in your sustainability journey.
Create: we bring an innovative approach to value creation, embedding sustainability at the heart of your brand and business processes.
Implement: we help you implement sustainability across your value chain. From packaging innovations to supply-chain analysis and distribution, we can work with you to reduce both cost and environmental impact, and create business opportunities.
Amplify: we help you to communicate sustainability in a credible and engaging way to your target audiences.
Linked by Isobar, part of the Aegis Group plc
About Aegis Group plc
Aegis Group plc is one of the world’s fastest growing marketing communications groups. It operates in media communications with Aegis Media, which includes Carat, Vizeum, Posterscope and Isobar, and market research with Synovate. Listed on the London Stock Exchange. More information on Aegis Group plc can be found at www.aegisplc.com.
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