Holidaymakers are shunning environmental concerns from green pressure groups and eco-conscious sections of the tourism industry, with more than half of people saying environmental issues have no impact on their travel decision-making.
According to a survey of 1,000 UK consumers conducted by customer insight specialist G2 Data Dynamics, 55% say environmental considerations do not come into play with their holiday bookings.
However, the 22% who now prefer to only take UK-based trips will come as a relief to environmentalists. In addition, some 12% of respondents claim to have reduced holiday travel overall as a direct result of environmental concerns.
A handful of people have adopted specific green holidaying strategies: 4% no longer make domestic flights and 3% do not fly abroad, choosing to travel by rail, car or ferry. Meanwhile, 3% ensure their destinations, such as hotels, have environmentally friendly values. But only 2% say they take the carbon offsetting option when making a holiday flight abroad.
Kevin Slatter, director and global client strategist, G2 Data Dynamics, says: “Clearly this is a blow to green pressure groups and government departments keen to persuade people to think more carefully about their travel decisions. Tourism companies that want to make a real reduction to their impact on the environment need to think more carefully about how they get green messages across in their marketing to change the public’s attitudes.”
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