John Menzies Digital is pleased to announce its latest partnership with ASDA, to provide the ASDA Digital Newsagent. As part of the new ASDA Direct online service, customers can now purchase digital versions of top UK consumer magazines to download to their computers instantly. The ASDA Digital Newsagent can be accessed directly at www.asda.com/digitalnewsagent <http://www.asda.com/digitalnewsagent> .
The launch will be supported with an excellent introductory offer enabling consumers to try the service for free. The customer will simply register via the ASDA Digital Newsagent and choose any one of over 100 top magazines to download and read – titles include Nuts, Red, Chat, heat Stuff and the BBC’s Top Gear. The offer is available to the first 10,000 people.
Promotions will be across Asda.com, in addition to a range of direct customer communications through email and the magazine and additional channels. With the biggest and broadest range of UK consumer magazines available in this format, the broad and high profile portfolio will match ASDA.com’s customer’s needs perfectly.
Tony Prescott, Multi Channel Trading Director, ASDA Stores Ltd says: “Since launch, ASDA Direct has gone from strength to strength and we believe this to be an important addition to the site. We will continue to develop further content to maximise customer’s shopping experience.”
Sarah Clegg, Managing Director of John Menzies Digital, says: “A partnership with a household name such as ASDA is a perfect platform for us to take our technology to a mainstream UK audience. The ASDA Digital Newsagent will provide ASDA customers with a new exciting way to receive and read leading magazine brands. ASDA is embracing new technology and including our digital portfolio within the newly created ASDA Direct which reflects their keenness to offer their consumer breadth of choice and the very latest technology available on the market.”
Notes to Editors
About John Menzies Digital Ltd
John Menzies Digital Ltd is a joint venture between John Menzies Plc and Largardère Services of France. It provides a digital magazine service for some of the UK’s largest publishers and retailers.
About ASDA Direct
AS is the UK’s second largest supermarket. Launched in September 2008, ASDA Direct provides millions of customers an extended range of general merchandise, with over 9,000 products available including furniture, toys, cameras, sporting goods through to electricals, DIY and beds, as well as the George clothing range.
Customers can buy products via the phone or online to be delivered directly to home. A 644 page catalogue is available in store. ASDA Direct is available on www.asda.com/direct <../jmaxton/Local%20Settings/Temporary%20Internet%20Files/OLK2B0/www.asda.com/direct>
For more information, please call: Dom Whitehurst (0) 20 7608 8356 or Chloe Wilkinson (0) 20 7608 4639
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