Proactive digital marketing from Clash-Media enables leading catalogue retailers to target the most responsive audiences
Campaigns created for top high street brands – Bravissimo and Littlewoods Direct
Clash-Media, the leading Proactive Online Lead Generation specialist, has announced a major take up of its digital marketing services from some of the UK’s leading catalogue retailers as part of their seasonal marketing initiatives. Brands such as Bravissimo, Littlewoods Direct and Hotel Chocolat are now utilising Proactive Online Lead Generation to enhance their catalogue distribution models.
In October alone, over 35,000 new and targeted consumer leads have been generated for the companies – providing a significant boost to their customer sales.
In the current financial climate companies are continuously looking for ways to cut spend, without impacting sales. Printing represents a significant cost for catalogue companies so sending out unnecessary and unwanted copies is a waste of resource.
Clash-Media’s performance-based Online Lead Generation campaigns only provide leads for consumers who have expressed a direct interest and opted in to receiving a catalogue from a specific company. This ensures that leads are hot and more likely to convert into a sale which optimises marketing costs. As part of the agreements, Clash-Media designs and hosts the campaigns on its Lead and Data Network of over 500 websites and publishers, including GMTV, Tiscali and Facebook.
“Proactive Online Lead Generation can act as a very cost-effective and powerful distribution model for various organisations and we are noticing that more and more catalogue companies are benefiting from adding this new strategy into their marketing mix,” commented Luke Pursey, UK Managing Director, Clash-Media.
“Performance-based marketing is certainly coming to the forefront with the current market conditions – with marketing managers having to prove ROI from any initiatives that they undertake. Traditional direct mailing campaigns have often been criticised for wasting both time and money, as well as not being seen as the most ‘green’ DM approach. Proactive Online Lead Generation is targeted, can be switched on or off quickly and can provide a significant and important boost to any campaign. This performance-driven approach enables retailers to drive seasonal sales,” Luke Pursey concluded.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.