Bazaarvoice brings retail community together for UK’s first Social Commerce Summit
Online ratings and reviews technology provider Bazaarvoice hosts summit to educate retailers on how the customer voice is changing the face of commerce
The country’s top retailers gathered earlier this month in London at the UK’s first Social Commerce Summit,
hosted by Bazaarvoice, to hear experts speak on how customer engagement is helping commerce to evolve.
Over 140 clients, partners, and industry leaders attended The Magic Circle HQ to demonstrate and discuss
the significance of social commerce – which means providing “social” capabilities that help consumers make
better buying decisions that can be tracked and measured by retailers.
Talks from Proctor & Gamble, Boden and Internet Retailing magazine illustrated how customer-generated content improves and enhances the
shopping experience, on and offline.
Bazaarvoice provides social commerce applications to retailers, to encourage customer engagement and
word-of-mouth marketing. Flagship product Ratings and Reviews is currently used by over 290 prominent
Argos, QVC and Screwfix were among retailers present at the summit. Also speaking were Bazaarvoice CEO
Brett Hurt, Chief Marketing Officer Sam Decker and Justin Crandall, UK Managing Director. They revealed tips
to encourage customers to leave reviews and rate products and discussed current trends of using review
content in multichannel marketing.
“It’s important retailers understand that having user-generated content on their websites is only the first
step - they also need to know how to use it to get the best results,” said Justin Crandall, UK Managing
Director of Bazaarvoice. “Our Social Commerce Summit was an educational day, highlighting just what is
making retail so exciting and how we are likely to see the landscape change in the coming months and years.”
Guests left The Magic Circle before being taken on a London Bus to the Absolut Ice Bar, where they were
greeted by huskies on the door and offered a Bazaarvoice cocktail.
Bazaarvoice’s Social Commerce Summit was held on 4 November. Further details can be found here:
Bazaarvoice (www.bazaarvoice.co.uk) is a social commerce technology company. It helps over 290 brands globally including Boots, Halfords, Wickes, Thomas Cook, QVC and Boden to harness and amplify customer online word of mouth.
Bazaarvoice’s products - Ratings & Reviews™, Ask & Answer™ and Stories™ - are social commerce applications that drive sales. They enable customers to review products, ask and answer questions and share stories online; enhancing the online shopping experience and allowing them to make more informed and rewarding purchase decisions.
Benefits for the retailer include content ownership, seamless customisation, increased search engine optimisation impact, advanced analytics and syndication across the web. Retailers can also leverage the content generated across on and offline marketing channels.
Founded in 2005, Bazaarvoice has offices in the UK, US, France and Singapore. The company was named in 2007’s Red Herring Global 100. The blog is at www.bazaarblog.com.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.