Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Access for a smoke free northwest

Access for a smoke free northwest

Manchester based creative agency Access has won a five way pitch to develop a campaign to combat smoking by pregnant mothers and their partners for Smokefree Northwest and stakeholders, including all 24 PCTs in the Northwest.

The project will complement a national campaign that promotes the benefits of stopping smoking when pregnant for both the woman and the unborn child. The campaign needs to be up weighted in the Northwest, as the problem is a particularly prevalent in this area (for instance statistics show that up to 50% of all pregnant women in Blackpool smoke).

Access will deliver a through the line campaign targeting not only pregnant women, but their partners, family and friends. The mainstay of the campaign will be terrestrial TV advertising, which will speak directly to this demographic, highlighting the effects on their lives and health as well as those of the unborn baby.

Access will manage the production of the advert from casting through to editing, working with production partners. The Central Office of Information (COI) who conducted the pitch process on behalf of Smokefree Northwest are also working with Access to develop the TV campaign and will oversee the placement of the media.

This project follows on from two large NHS projects Access delivered earlier this year; ‘Our Life in the Northwest’, a 64 page report by the Regional Director of Public Health which set out a strategy for sustainable improvement to the health of everyone in the region, and a 40 page report ‘Addressing Health Inequalities: A North West Breastfeeding Framework for Action’ aimed at encouraging health workers across the Northwest to promote the benefits of breastfeeding.

Simon Landi, Managing Director of Access comments on the project: “I’m so proud of the team for winning this one - it was certainly challenging.

The timescales for delivery of the TV shoot were incredibly tight and because of this we had to put ourselves in the place of these young women very quickly to understand what would motivate a change in behaviour (maybe a little easier said than done for my male colleagues), so it was a steep learning curve for all involved, not to mention a very emotive subject.

We put a lot of time and effort into the research phase and are now already well on with the execution, but it’s great to work on a project which will help people and change attitudes. We’re not here to judge, but we want to motivate and support these young women to give up!”

free prescription drug discount card discount drug coupons free viagra coupon
drug coupons pet prescription discount card
married men affairs My girlfriend cheated on me infidelity in marriage
cheat how many guys cheat why husband cheat on their wife
free prescription drug cards site free cialis coupons
discount prescriptions coupons printable coupons for cialis
late abortion abortion pill procedure when is it too late to have an abortion
discounts and coupons health risks of abortion when is it too late to have an abortion
tudorza patient assistance generic name for bystolic
discount coupons for prescriptions coupon for prescription prescription drug discount cards
the day after pill abortion clinics in dallas tx
prescription discount coupons drug coupon card coupons for drugs
is there a generic for bystolic bystolic generic bystolic coupon
cialis 2 cialis 2 cialis 2
sildenafil teva sildenafil accord sildenafil 1a farma 100 mg

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.