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Press Release gets interactive gets interactive

Hearst digital, a division of the National Magazine Company (NatMag), unveils a major new design and platform for its style, beauty and celebrity website,

The all-new, the online partner to NatMag’s Company magazine, aims to expand the users’ experience by creating a strong interactive online community through a series of new and innovative functions.

The highlight is an interactive ‘City Spy’ guide to ‘what's hot’ in key UK cities which will provide tips on places to eat, dance, drink, shop and be pampered. users will get the opportunity to submit their own content for possible inclusion alongside those cities already selected by
Other highlights include:

  • Improved navigation;
  • New forums, blogs , plus video and photo uploading functionality;
  • New ad formats and integrated advertising opportunities

The site will continue to offer core style, beauty and celebrity content aimed at 18 – 24 year old women and will also feature new fully intregrated commercial opportunities. High-profile launch advertisers already on board include Coty, Unilever, Sony, Diet Coke, Lipsy and Vodaphone.

Lucy Dryburgh, Digital Publisher of says: “By introducing new interactive functionality and developing new content such as City Spy, we have differentiated ourselves in the young female digital market and have created a solid platform for growth.”

Dryburgh continues: “We’re also very excited about the new integrated advertising opportunities and would like to thank our launch advertisers for their support.  We look forward to working with future partners and advertisers to drive innovation and continuous development of the site.”

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