Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Pemberton & Whitefoord scoops global design award for Tesco Tortilla chips

Pemberton & Whitefoord scoops global design award for Tesco Tortilla chips

Leading branding agency Pemberton and Whitefoord has won a Platinum award at this year’s Pentawards for its work on the Tesco Tortilla Chips range.

The awards are the only worldwide competition exclusively devoted to packaging design in all its forms and were created to promote packaging design with companies, the press, the economic and political authorities and the public in general, throughout the world.

Entries for the awards are in five large groupings (Beverages – Food – Body – Other markets – Luxury) encompassing over 40 categories originating from all markets, from mass market to luxury. 

Awards were presented at a special ceremony held at the Luxepack exhibition in Monaco.

Pemberton and Whitefoord’s work (alongside other Pentaward winners) will be displayed in various locations including Paris, at the new DesignPack Gallery in January 2009, and the Shanghai Luxepack exhibition in March 2009.

The company was chosen from a field of 700 entries from 39 countries including the largest packaging design agencies, from England, France, the USA and Japan (representing over 60% of the entrants) and also from amongst Brand Owners such as Coca-Cola, Procter & Gamble, Sony, Aekyung, Suntory and Danone Waters.

Adrian Whitefoord, co-founder of Pemberton and Whitefoord comments:
“We were keen to break the category norm with the Tesco Tortilla chips range and inject some humour that would help the product to achieve real standout in a category which is after all fairly mundane.

We achieved this by creating  ‘the Bandito’, a comical character who changes outfit and accessories according to the type of chips.  For example, he is dressed in a Hawaiian shirt with sunglasses and a portable phone for the Cool Bandito version, and has a water bottle extinguisher and red cheeks for the Chilli Bandito version.

We also used strong colour codes to increase the display impact. Commercially the range has worked very well for Tesco proving that customers really do respond to witty design and gravitate to something that looks just a bit special.”
For more information please contact:
Anton Rush
Zebra PR
0207 228 5500



bystolic daliresp patient assistance forest patient assistance
prescription drug coupons prescription drugs coupon
progesterone hormone pills progesterone hormone pills progesterone hormone pills
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
forest laboratories patient assistance read forest patient assistance
linzess patient assistance linzess patient assistance
prescription savings card go cialis discounts coupons
cialis 2 cialis 2 cialis 2
viagra buy viagra cheap online viagra
aida kreuzfahrt aidadiva aida angebote
naproxennatrium open naproxen nsaid
kamagra 100 go kamagra jelly
cyklokapron wiki cyklokapron cyklokapron
lilly coupons for cialis discount prescription drug card free prescription cards
printable coupons for cialis prescription drug coupons cialis coupons 2015
cialis manufacturer coupon 2016 coupon for cialis prescription transfer coupon
priligy hinta priligy 60 mg
cheap abortion pill clinics abortion pill articles anti abortion pill
duphaston 10 mg duphaston forum duphaston iskustva
abortion pill process articles on abortion pill
difference between naltrexone and naloxone order naltrexone naltrexone withdrawal
naltrexone for multiple sclerosis user reviews naltraxon
ldn and autism open trinalin
what is vivitrol used for injection to stop drinking alcohol naltrexone implant locations

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.