glue have created a viral to promote The ANNAs (Awards for National Newspaper Advertising) new Online Award category, which heralds a £10k cash prize and national newspaper coverage for the best online campaign.
Cut to a filmed interview with a well known online viral celebrity (aka The Subservient Chicken) discussing the demise of his fame and fortune over the last four years.
It is not a pretty story. During the interview he gives a stern warning of the dangers of winning the coveted ANNAs award as all that attention and money can really affect your life.
Could you handle the fame and fortune?
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