Blyk, the new mobile network for 16-24 year olds funded by advertising, has announced that it has been selected by 2Entertain to help promote its DVD releases in November.
The campaign, which will last throughout November, is centred around driving awareness and sales for the DVD releases of Gavin and Stacey Series 2, Clarkson Thriller and Keith Lemon’s Very Brilliant World Tour.
Blyk will offer an exclusive discount to members and identify fan groups interested in each DVD and send them the relevant information which will direct them to a WAP site, offering extra content and details of a promotion on Play.com.
As part of the reporting service offered, Blyk will provide insight for 2Entertain; offering a breakdown of response rates, and responses from post-campaign questions. A secondary element of the campaign will be a competition for Blyk members only, to win a number of DVDs for each title.
Shaun Gregory, UK CEO, Blyk said: ‘What excites me about this campaign is the level of targeting and engagement. It is connecting young people with the latest DVD releases and allowing our members to spread the word. More and more brands are embracing the targeting and word of mouth opportunity that Blyk and - indeed mobile - offers.”
Stuart Snaith, MD, 2Entertain, said: ‘We very much look forward to working with Blyk and further increasing our activity in the mobile arena Blyk is the ideal vehicle to link engagement potential with a sales drive, something we see as a key component to any campaign of this nature.’
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Blyk is the new mobile network for 16 – 24s that’s funded by advertising. Blyk links young people with brands they like and gives them free texts and minutes every month. Blyk was co-founded in 2006 by Pekka Ala-Pietilä and Antti Öhrling and has offices in Helsinki, Finland and London, UK. Blyk is now operating in the UK, with other European markets to follow. For more information visit http://about.blyk.com/blog/ or media.blyk.co.uk
For more information or to speak directly to a Blyk spokesperson contact:
Anna Loftin or Caryn Lobley or Suzanne Ellis at Cohn & Wolfe: Tel: +44 (0) 207 331 2353 / +44 (0) 207 331 2356 / +44 (0) 207 331 2366 or firstname.lastname@example.org / email@example.com / firstname.lastname@example.org
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