Making a sale depends on more than simple brand loyalty. Marketers need to encourage more, offer more, and incentivise more.
With many magazines and National Newspapers increasing sales regularly from giving away a free CD or DVD, Marketers of other major FMCG brands are also now beginning to see the fantastic promotional pulling power of offering a free disc to their customers in return for buying their product.
CD’s and DVD’s have a high-perceived value; they are still visually appealing and cost a lot less than you may think. The perfect shape, flexibility and lightweight mean they can accompany virtually anything.
Content can be used to attract new customers whether it’s a PC game for kids, a music CD or free film, but also to have synergy with the brand.
Some companies now are using their own branded content on the disc. A good example most recently was Unilever’s free DVD included in boxes of PG Tips “A tale of two Continents” starring Monkey. The DVD helped not only sell 2.2m boxes but also enabled PG Tips to be seen as a lifestyle ecological choice of tea brand.
The possibilities are endless, A CD or DVD can be programmed with direct links to special parts of the brand owners website, particularly beneficial nowadays for marketers also looking to increase the interactivity with their consumers. From cereal packets to washing up powders the versatility of disc promotions is virtually unlimited.
There are many disc manufacturers throughout Europe who can make CD’s and DVD’s but very few have the knowledge and expertise within the promotional disc market that some specialist digital media agencies have so it’s important to select the right partner.
There are some digital agencies who offer a turnkey solution for marketers who want to embrace the benefits of using Digital Media such as CD’s and DVD’s as part of their sales promotion and marketing mix. They can then offer advice from content sourcing through to the actual print and packaging of the disc.
A CD or DVD can be more than only a data carrier; it can be the message itself.
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