Haygarth has created an inspirational Christmas campaign to promote diamond and watch specialist Ernest Jones. Using the line “Christmas gifts to fall in love with” the campaign includes a glittering 36 page in-store brochure, point-of-sale material, window displays and media inserts for the national press.
The objective of the campaign is to reinforce Ernest Jones as the ultimate gift store this Christmas, driving footfall in-store and visitors to the website www.ernestjones.co.uk.
Core to the design of the brochure is the snowflake graphic. As each snowflake is unique and naturally beautiful it was deemed the perfect choice to represent the exclusive Christmas collections found only at Ernest Jones.
Haygarth’s Design Creative Director, Bob Blandford, comments: ‘When developing the creative we wanted to embrace the emotional offering of Ernest Jones - that these gifts are more than presents but tokens of enduring love. We wanted to develop a campaign that established it as the ultimate destination for gifts this Christmas.”
Stephen Gaunt, Brand Controller said: “We’re absolutely delighted with the creative that Haygarth has developed. It perfectly captures the unique spirit of Christmas whilst reinforcing our proposition of ‘Only at Ernest Jones’.”
The Ernest Jones Christmas promotion for the UK and Ireland launches at the end of October 2008.
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