Leading consumer research organisation, Engage Research, has boosted its management team with the appointment of Bob Dance as Director.
Dance joins Engage from Research International where he held a number of positions over the past 10 years including Operations Director in the UK, CEO Simon Godfrey Associates, and Research International Belgium. More recently he was responsible for Research International’s Global programme, covering global clients whose total billings accounted for upwards of $70m in sales.
“For some time I have thought that the vertically integrated operating model adopted by most traditional Market Research agencies is not best placed to answer client needs, particularly going forward into the tougher economic reality that 2009 will bring” comments Dance.
“The time and expense routinely diverted to dealing with the operational issues associated with servicing in-house machines inevitably reduces the time that researchers can spend on providing actionable recommendations to clients.
So I was very excited to be asked to join Engage Research where the emphasis from day one has been on building and experienced and dedicated executive team which spends all of its time on client business. Effective firepower is going to be the key next year, and I’m delighted to be on the front line with Engage Research.”
About Engage Research
Engage Research has worked across a wide variety of categories, markets and business issues, so we bring an unparalleled wealth of experience to bear on every new project
Our focused approach means we can offer a level of flexibility and cost effectiveness that is hard to beat, when combined the quality of thinking that a highly experience team provides. We offer well thought through flexible frameworks, which we combine with both qualitative and quantitative intelligent bespoke solutions to make sure our clients get the absolute best from their research.
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