Tiscali TV’s innovative promotional campaign for movie channel, Movies Now, has been awarded two Gold awards at the 2008 Promax UK ceremony. The campaign won first place for both ‘Best Rundown or Theme’ and ‘Best Simple Idea’.
The campaign, Movies Now Spoilers, promoted the range of classic movies available on Tiscali TV’s Movies Now video on demand service. The campaign takes a tongue-in-cheek approach to movie cliffhangers with each ad opening with a clip of the film followed by a spoiler, closing with the end-card and voiceover with the strapline ‘A great film is impossible to spoil’.
Films and spoilers used in the campaign include Usual Suspects (It’s Kevin Spacey), West Side Story (in the end Tony gets shot) and The Good, the Bad and The Ugly (The Good wins, the Bad dies and the Ugly gets humiliated).
Simon Hunt Director of TV at Tiscali says: “The Promax awards are a real tribute to our creative team and the work it carries out throughout the year. You probably don’t watch a classic film for the twist in the tail as you’ve probably seen it before or at least know the plot already. The promotional campaign was designed not to lessen the experience, but to remind people how great these films are to watch again.”
The Promax awards are designed to recognise the best TV marketing and promotions, ranging from fast turnaround promotions to big budget and through the line campaigns.
Tiscali Movies Now enables Tiscali TV subscribers to watch over 1,000 movies on demand and pay per view, on their TV at any time. Prices start from only 1.99p, with the latest blockbuster films in the catalogue available to rent for £3.49.
If you have any questions or would like any further information please contact Annie Woodhead, or Chloe Wilkinson on 020 7608 2500.
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