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Weight Watchers launches 'Gorgeous' roadshow

Weight Watchers launches 'Gorgeous' roadshow

Weight Watchers Foods is supporting its new “Eat Gorgeous. Feel Gorgeous” ad campaign with an eight-week sampling roadshow through i2i Marketing in the lead up to Christmas.

The touring brand experience will give consumers the chance to taste a selection of nine chilled meals, breads and cakes from three Weight Watchers licensees - Greencore, Warburtons and Finsbury Cakes.

A bespoke mobile unit, complete with ‘Eat Gorgeous. Feel Gorgeous’ branding and a demonstration chef, will be placed in prominent positions outside Sainsbury’s, Asda, Tesco and Morrison’s stores.  As consumers sample the products, trained Brand Ambassadors will explain the functional benefits of Weight Watchers foods.

Triallists will receive an information booklet with money-off vouchers, and shoppers buying two or more Weight Watchers products on the day will receive a free branded kitchen timer.

To extend the experience and increase sales, a secondary sampling station with branded chiller cabinet will be strategically at stores.  Branded wobblers and tent cards will also be used to increase product visibility.
Earlier this year, i2i Marketing ran a similar roadshow for Weight Watchers, boosting sales of products in-store by an average of 266% over 48 days of live activity.

Bruce Burnett, Managing Director i2i Marketing, comments, “We’re delighted to be working with Weight Watchers Foods again. I have no doubt that this experience-led approach will once again prove hugely successful in introducing consumers to a range of great-tasting products with real functional benefits.”

About i2i Marketing
i2i Marketing is an integrated brand experience agency, helping brands engage consumers in more relevant, timely and effective ways.
Founded in 2000, i2i quickly established its name as a hands-on, results-focused specialist in face-to-face marketing.  In 2007, i2i relaunched as i2i Marketing to better reflect its expertise across a range of BTL techniques, including brand experience, online, promotions and in-store marketing.  Today, the agency is a keen advocate of “effective consumer engagement”, using multiple touch-points to change consumer perceptions and behaviour.
The majority of i2i’s work is focused on the food and drink, electrical, telecoms, health and beauty, and alcohol sectors.  Clients include Philips, Masterfoods, Sara Lee, Kellogg’s and Ginsters.

For further information please contact:
Nick Vellacott/Ellen Durrant                    Highlight PR                  01225 444268 /
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