Tiscali, the broadband, telephone and media company, today announces the integration of lnSkin advertising to its award-winning portal, www.tiscali.co.uk.
The ground-breaking new format will allow Tiscali to wrap video advertising around its video player without obstructing the user’s view, enabling users to click on the ads they want to see more of and watch the full feature at their leisure.
The InSkin format is a flash driven interactive ad unit that wraps around the Tiscali media player. InSkin ads are served each time a video is viewed. When a user clicks on an InSkin ad, the video they are watching is paused and an expandable layer is revealed, offering further opportunity for advertiser engagement. The user can close the expandable layer at anytime and resume playback of the main video where they left off. Advertisers also benefit from the new format.
InSkin ads remain visible around the video player throughout the duration of the video, ensuring maximum brand visibility. Clicks, interactions, and acquisitions can be tracked, even the number of seconds that an ad is viewed. This results in more accurate evaluation and the critical lead data is recorded.
Ronnie Creed, Director of Sales at Tiscali says: “The move to the InSkin platform allows us to create a better level of user interaction and engagement than ever before. User experience is paramount to the success of the Tiscali portal and the InSkin format supports this by allowing users to only view the ads they are most interested in. Not only does this give users a better online experience, it also provides advertisers with higher click-through rates from their target customers.”
Patrick Knight, CEO of InSkin Media says: “We are very pleased to be working with Tiscali to create innovative and exciting ad delivery systems. Users are becoming increasingly demanding in how they view content online, and the way adverts are shown has to change to accommodate this. We believe that InSkin is the only ad format today that gives advertisers the assurance that consumers are viewing their ads in the most effective way."
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