Bolton-based Cube 3 Marketing was chosen to produce an interactive student induction pack for apprenticeship schemes run by North West education providers Alliance Learning and Training for Today.
The Train & Learn Pack, which comes with a PC-ready CD Rom, is designed to help students prepare for an apprenticeship course in engineering or hairdressing.
The CD Rom includes virtual tours around the training providers’ premises, interviews with current students and interactive quizzes.
Karl Barker, Managing Director at Cube 3 Marketing, said: “We asked our creative team to put themselves in the shoes of the students and to approach the project as if they were about to start a new course.
“We felt that getting the chance to chat to people already on the course was very important – and we’ve brought those conversations into the new students’ living rooms.”
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