Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Children's Society targets Baby Boomers

Children's Society targets Baby Boomers

The Children’s Society, a national charity driven by the belief that every child deserves a good childhood, is launching a multi-channel appeal targeting Baby Boomers to help children and young people living in the West Midlands community.

The appeal which is a test campaign for other UK regions, goes live next week, which integrates direct mail, press advertisements, inserts and an online microsite, designed by retained charity fundraising agency, DMS.     

The campaign targets baby boomers in the West Midlands region to become a West Midlands Community Sponsor.

Carolyne Coupel, Head of Direct Marketing, at The Children’s Society adds, “This audience is critical for charities, as they hold 80% of the nation’s wealth. Through extensive analysis we’ve proven they’re our most valuable donors.  Getting more of them when most people are tightening their financial belts needed a really special approach.  The concept of Community Sponsorship sets us apart from other children’s charities as we focus on very localised issues and tap into the audience’s desire to rekindle a genuine sense of community.”

The activity focuses on a local project – Safe in the City in Birmingham – and highlights genuine case studies from children in the area.  The local programme manager is featured discussing local issues in an innovative video clip on the microsite and Community Sponsors will get ongoing communications from the local projects.

Jane Moore, Account Director at DMS, comments, “The approach we’ve taken to become a West Midlands Community Sponsor is designed to communicate the charity’s work in a more straightforward tangible manner and have a greater impact on local people to support their community.”

DMS, are part of The Direct Marketing Group, other clients include SSAFA, Oxfam, Cats Protection, CAFOD and The National Trust.

free viagra samples coupon coupon for viagra viagra discount coupons online
drug prescription card viagra coupons online
viagra coupons online open discount prescription drug cards
coupon for free viagra site prescriptions coupons
medical abortions read abortion clinic
abortion research paper open abortion doctors
how much do abortion pills cost abortion clinics in birmingham abortion hotline
late abortion link when is it too late to have an abortion
side effects of abortion pill abortion hotline abortion clinics in indianapolis
discount grocery coupons abortion clinics in richmond va
free prescription drug cards free prescription discount cards
gabapentin with liver disease gabapentin with liver disease gabapentin with liver disease
side effects of abortion pill post abortion
viagra buy viagra viagra to buy online cheap online viagra
cialis price store open generic cialis source
buy abortion pill abortion pill is murder abortion pill cost
vermox vermox
medication abortion pill pro abortion
printable coupons for cialis cialis discount coupons cialis coupons 2015
abortion pill process abortion pill pros and cons articles on abortion pill
abortion ethics abortion places abortion clinic locations
naltraxone site revia reviews
naltrexone uk buy go medication naltrexone
opiate antagonist naltrexone open revia for alcoholism

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.