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Because creates Gallo Family experience at Affordable Art Fair

Because creates Gallo Family experience at Affordable Art Fair

Californian winery Gallo Family Vineyards is sponsoring the Affordable Art Fair in Battersea Park for the second consecutive year and has retained BEcause Experiential Marketing to create a brand experience for visitors to the fair. .

As part of the experience, BEcause has been briefed to create a relaxing wine bar which will introduce art-lovers to the range of wines on offer. Situated at the heart of the fair, the Gallo Family Vineyards bar has been designed to bring people together in a relaxing environment to unwind and reflect on the numerous works of art that surround them. Designed around the creative strapline ‘Together is better’, BEcause will set up a 100msq bar and lounge area in the centre of the venue.

A curved bar displaying a variety of Gallo wines will provide the focal point and will be surrounded by stylish bar tables and stools and inspiring artwork. On arrival to the bar, visitors will be greeted by trained Brand Ambassadors who will talk to consumers to understand their wine preferences before recommending a sample from the Gallo Family Vineyards portfolio. Smaller scale sampling bars will be placed at the front and the back of the venue.

On the opening night, Gallo Family Vineyard’s Wine Expert will bring to life the ‘Art of Winemaking’ - a series of wine tasting tutorials. As a take-home souvenir of their experience, visitors will receive a photo of themselves mounted in a Gallo branded frame.

Sharon Richey, Managing Director of BEcause, comments:

“Art and fine wine have always had a natural association. The Affordable Art Fair is the perfect opportunity for people to enjoy Gallo Family Vineyard’s Turning Leaf wines in a relaxed and sociable setting.”

The Affordable Art Fair runs from 22nd – 26th October. It is the leading showcase in the UK for contemporary art under £3,000. 


About BEcause Experiential Marketing
Brand Experience Agency of the Year 2008, 2007, 2005, 2004 – GRAMIAs (The Grocer)
Experiential Agency of the Year 2007 – Impact Awards (P&I/Marketing)

PR Contact:

Nick Vellacott/Ellen Durrant                    Highlight PR                  01225 444268 /

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