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Will Aid appoints Orbital Response & Fulfilment

Will Aid appoints Orbital Response & Fulfilment

Orbital Response & Fulfilment has been selected by Will Aid to provide an information request service for the charity’s campaign.

The UK-based charity encourages people to make a will with a solicitor whilst simultaneously raising vital funds for nine associated charities, including Save The Children UK and Help the Aged. Orbital Response & Fulfilment was chosen to provide call-centre and fulfilment services for the fifth consecutive campaign since 1998.

The drive runs throughout November and will be publicised through press and magazine editorial, along with features in radio and TV programmes. Citizens Advice Bureaux, public libraries and church activities also promote and support the initiative.

Solicitors participating in the scheme donate their time to draw up a basic will free of charge. In return, a donation (usually equivalent to the solicitor’s fee) is made to Will Aid.

Up until 2008, this has been a biennial event but such is its success, the scheme will now take place every year making November the National Make a Will Month.

Orbital Response & Fulfilment will handle all telephone enquiries. Callers will be given advice and will be sent an information booklet, along with contact details for solicitors in their local area that are participating in the scheme.

Sue Randall, Head of Sales, Orbital Response & Fulfilment, said: “As a charity-led organisation, Will Aid is a campaign that we are thrilled to be involved with. We were amazed by the vital funds that the campaign could potentially raise for charity and are keen to apply our expertise to increasing contributions.”

Shirley Marsland, Campaign Manager, Will Aid, said: "Having a proper will is imperative, especially in these times of economic uncertainty. It is the only way that we can ensure that what we own goes to the people and causes that we hold the closest to us. A speedy response in putting potential willmakers in touch with a local participating solicitor is vital. Most people are very reluctant to think about the future in this way and the quality of the call handling is vital in encouraging them to take that first vital step in contacting a solicitor. Orbital Response and Fulfilment offers the highest standards in call handling and we know they will ensure this campaign is a success."

Notes to Editors:             

About Orbital Response & Fulfilment

Part of the Orbital Marketing Services Group, Orbital Response & Fulfilment is one of the UK’s specialist response and fulfilment providers.  Orbital Response & Fulfilment has the experience and resources to support response handling and order processing; customer service and helpdesk; promotional fulfilment and distribution; e-fulfilment & web integration; home shopping and mail order; stock management and storage; data services and mailing and print services.

Orbital Response& Fulfilment works with clients from a range of sectors including retail, charity, publishing, financial services, automotive, government, IT and travel. Clients include RAC, Ordnance Survey, National Magazine Company, Rodale, John Brown Group, Teacher Training & Development Agency, Guide Dogs for the Blind, Bosch and Flying Brands.

See also

For further information please contact:

Kate Humphreys, Ben Gold or Ian McCawley at Eulogy!

T: 020 7927 9999


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