With rising energy costs and soaring gas bills high on the UK news
agenda, leading manufacturer Worcester Bosch Group, part of the
worldwide Bosch Group, is to launch a nationwide consumer campaign to
help Britain save money.
Under the tag line *Saving Britain Money*, the campaign, created by
Golley Slater Advertising, is aimed at British families to highlight the
savings that can be made by updating their current heating system. A
new website to support the campaign is also to be launched at
The campaign will appear across a variety of national newspapers and
consumer magazines, running from the end of October. National Press will
include Daily Telegraph & Sunday Telegraph, The Times, Independent,
Guardian, Daily Mail & Observer.
Sarah Colligan, brand manager at Worcester Bosch Group, says the
campaign aims to help consumers save money:
"With the on-going rise in fuel prices, there's never been a better
time to talk to consumers about ways they can save money on their
household bills. By launching our new campaign we*re hoping to educate
consumers on the benefits of updating an older boiler with a new *A*
rated condensing model this winter."
Colligan added: "The campaign is directly relevant to Worcester
Bosch's brand positioning 'Dedicated to heating comfort'. Our
dedication to product development enables us to deliver the ultimate
consumer comfort in the current marketplace and the immediate future.
In this case, that means money saving when it is needed most."
Andy Walton, managing director of Golley Slater Advertising, says: "
The unique website www.savingbritainmoney.com will link directly
to Worcester Bosch's own website, giving consumers access to
information on choosing the right products to help reduce their fuel
As one of the UK's leading manufacturers of high-efficiency gas,
oil-fired, LPG boilers and renewable technologies (solar thermal, air
and ground source heat pumps) for the domestic market, Worcester Bosch
boasts an extensive product range all with one common attribute - when
installed correctly they can all save consumers a significant amount of
money on their fuel bills.
ENDS 24 October 2008
Contact: Nick Brown at Golley Slater on 07778 170609
Other media will include:
Magazine - Lifestyle
BBC Gardeners World
Magazine - Practical
Move or Improve
Self Build & Design
Homebuilder & Renovating
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