rpa:vision rolls out new Musto stores
Leading interiors specialist rpa:vision has been appointed to create the new retail concept for the Musto brand, as well as taking on the project and contract management for its significant roll out across the UK in 2009. Brighton is the site for the first new store due to open at the end of October 2008.
The brief for rpa:vision was to create a 3D environment that will drive product sales and enhance the Musto brand image. The new stores will all be high street focused ranging from 1000-1500 sq feet and feature performance demonstration areas with unique displays of the technical science behind the stylish lifestyle and technical product ranges. The brief also embraces the re-styling of existing stores, plus creating the look for concessions, shops in shops, and exhibitions.
Nigel Collett, Design Director of rpa:vision, comments: "Our new concept is designed to inspire the consumer and convey the quality and performance synonymous with Musto’s brand heritage. We have worked on a concept that is confident, straightforward, engaging and dynamic to fit the Musto brand values.”
Paul Rooke, Retail Director of Musto, comments: “rpa:vision were tasked to provide a contemporary store concept that built on Musto’s brand values and heritage, whilst helping the brand resonate with a broader audience. In a short space of time rpa:vision have produced a turn key solution that matches our ambitious roll out for 2009.”
Musto has been making sailing and country sports products for over 35 years. Founder Keith Musto is both an Olympic sailing medalist and engineer and his company uses its intimate understanding of sports, plus technical clothing skills, to bring lifestyle product to a wider audience.
Musto makes quality products for men and women that meet the demands and challenges that these sports offer. Musto was the brand of choice of Ellen MacArthur when she became the youngest and fastest woman to sail single handed around the world. It has also been used by the RNLI for the last 20 years and supports three members of the British equestrian team.
Musto uses its technical expertise in design and construction to make sure its products endure the harshest conditions. All products are made with the same commitment to performance and quality no matter where you choose to wear them.
For further information please contact.
Anton Rush, Zebra PR: 020 7228 5500 email@example.com
Notes to editors
· rpa:vision is part of the rpa:group. The group has 3 divisions, rpa:vision, rpa:architecture and rpa:facilities
· Established in 1983, rpa:group is in the vanguard of a new generation of design and construction suppliers. They provide an end to end service which offers flexible solutions for creative commercial environments and architecture.
· Annually rpa:group executes over 500 projects globally and enjoys long-term partnerships with a diverse base of blue chip clients. Our offer embraces the full spectrum of design and construction management.
· rpa:group are recognised in industry league tables as being one of the UK's top five companies in their sector and with offices in London, Cape Town and Madrid they represent a global solution for clients.
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