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Underwired wins 'My Peugeot'

Underwired wins 'My Peugeot'

Specialist digital and eCRM agency, Underwired, has been awarded the task of creating a new customer-centric interface for Peugeot's national websites across Europe. The new area, called 'My Peugeot', will offer a personalised collection of tools for Peugeot owners to manage their vehicle, dealer and servicing information in one central, easy location.

The site, which uses an AJAX-based interface, will roll out across the five main European markets - UK, France, Germany, Spain and Italy.

The brief has been designed to increase the level of one-to-one engagement between the brand and owners, and to deliver a customised interface which allows users to select what content to see and what not to see, as well as to choose themes and colour schemes.

Underwired recently won the task of building the website templates for Peugeot's dealership network across much of Europe, and previously has created online advertising and email campaigns for the manufacturer. This latest win followed a competitive three-way pitch.

Underwired's other clients include Virgin, News International, Zavvi, and McCain Foods.

- Ends -

Editor’s Notes:

Underwired is one of the UK’s leading independent digital agencies, delivering world-class eCRM programmes, online campaigns and websites.

Underwired generates exceptional commercial returns on investment (ROI) for heavyweight brands including Peugeot, McCain, News International, Philips, Virgin, Nickelodeon and AAR.

Underwired’s focus on results has resulted in a plethora of industry awards, including BIMA’s Best Use of eCRM and six DMA Gold Awards (Virgin Holidays and Logitech).

Established in 1996, the agency is headed up by Felix Velarde, Managing Director, and Jason Holland, Creative Director – a business partnership in its fourteenth year.

Felix Velarde is one of the digital industry’s pioneers, having set up one of the UK’s first digital agencies (in 1994), and is a leading authority on eCRM. He is a Fellow of the RSA and the IDM and has won BIMA, Marketing and DMA Awards.

Jason Holland has won a huge variety of major design, advertising and interactive awards, including three appearances in the D&AD Annual, EPICA, World Media Festival and IPPA Golds, and a Cannes Cyber Lion for his personal website.

Underwired is a carbon neutral company.

For more information, case studies and screen grabs, please visit and

For further information:

Naomi Stern
01732 779 081


Victoria Usher
01732 779 081

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