Retailers will be able to improve the effectiveness of their affiliate marketing campaigns based on detailed information from AWin Analytics, a brand new optimisation tool being launched by Affiliate Window.
The Affiliate Window tool allows marketers to view a plethora of information relating to affiliate traffic, including number of visits, pages views, pages viewed per visit, bounce rate, time on site and the percentage of new visitors.
It also provides more detailed data on every active affiliate’s; user sessions, geographic location, time lapse between visits and time spent on each page. Merchants will be able to contrast the behaviour of visitors from different affiliates, and make changes to their promotional campaigns and landing pages, for example, to get more out of their partners.
Firebox.com has beta-tested the tool. Naomi Brown, online marketing manager for Firebox says, "AWin Analytics is a brilliant new development by Affiliate Window. We already use an analytics package to measure our visitor activity, but AWin Analytics works alongside this to give me completely new insight into our affiliate traffic.
About 15% of our business is generated by affiliates. With this new data I can see exactly where those customers come from and what they are doing on our website. This is going to help me optimise our affiliate campaigns and get even better results."
“AWin Analytics allows our merchants and our account managers to spot trends or opportunities that will improve the effectiveness of a campaign in the blink of an eye,” says David Hall, communications director at Affiliate Window.
“We’ve chosen to provide similar statistics to Google Analytics so that marketers can effectively analyse both sets of data together and make valid comparisons. We think it will be enormously helpful to our retailers.” AWin Analytics is available free of charge to customers of Affiliate Window.
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