3 recently tasked glue with promoting their new 3 Skypephone S2. The phone, which is the second of 3’s integrated VoIP devices, has been specifically designed to make the most of the countries largest 3G network with a huge array of internet and social media led functions.
Not only does it allow you to check your Facebook, instant message your friends with Windows Live Messenger and surf the web with ease, but it's also a brilliant phone too.
The campaign focuses on the idea of the S2 being 'created for the internet', with glue developing an array of demonstration led executions across a range of media all aimed at promoting the simplicity and affordability of this product.
Integrating the phone’s carousel scrolling functionality into the full range of executions.
Two Rich Media Executions:
One showing a man who can now afford to talk and talk and talk growing a massive beard in the process. The other inviting people to ‘Poke’ a friendly looking man, illustrating the ability poke your friends whenever you like with Facebook on your mobile.
These two rich executions were also extended to be broadcast in a digital outdoor environment across the country’s major rail network stations, catching people when they would have a spare minute to make a call or be able to send a message via Facebook using their S2 phone.
Digital Escalator Panels:
The audience is followed up or down an escalator by S2 owners who are shown to be kept in touch with all their friends, by carrying the logos of each of the phone’s primary functions (Skype, Facebook, Windows Live Messenger etc).
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