TradeDoubler, the global digital marketing company, today announced that it has been appointed by Jessops, the UK’s largest photographic retailer, to become its exclusive affiliate marketing provider. The deal builds on a longstanding relationship between the two companies which has seen Jessops more than triple its affiliate sales.
The new agreement will see TradeDoubler support Jessops in driving sales, maximising ROI and providing an effective online service for Jessops' partners and customers. Jessops has run its affiliate programme with TradeDoubler on a non-exclusive basis since October 2003.
TradeDoubler has enjoyed a much closer working relationship with Jessops over the last two years following the decision to make affiliate activity a major part of Jessops’ overall online marketing efforts. This included the introduction of an offline “collect@store” feature which gives customers the option to shop online and collect from a local store on the same day. TradeDoubler affiliates have accounted for around half of all Jessops’ online business since 2006.
Brian Linnington, marketing and e-commerce director at Jessops, said: “After working with several digital agencies, the decision was made to look for a long term, exclusive affliate partner. TradeDoubler was the obvious choice based on the successful relationship we have enjoyed to date, its expertise and understanding of our sector and its extensive network of publishers. We are extremely happy with the performance of our affiliates and the network and hope to expand the programme even further in this new phase of our relationship.”
Lara Kelly, Client Services Director, TradeDoubler, commented: “We are delighted that Jessops has chosen TradeDoubler to play such an important role in its digital marketing strategy by consolidating its affiliate marketing partnerships with us. Jessops is a retailer which truly understands the value of affiliate marketing and can boast a loyal and motivated affiliate base that drives significant volumes for its brand. With our proven knowledge and experience of running successful affiliate programmes, we look forward to continuing to meet Jessops’ affiliate programme needs.”
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