Webcredible, the user experience consultancy, today announced its appointment by boutique hotel booking provider, Mr & Mrs Smith for a usability testing project on its website.
The project is designed help improve the user experience of the site and validate customer understanding of Mr & Mrs Smith’s proposition.
Mr & Mrs Smith started out as an offline boutique hotel guidebook, with a website that was perceived primarily as a research tool and bookshop. Since 2005, Mr & Mrs Smith added an online booking capability to its site, which allows customers to search availability and book hotels.
It was important for the company to ascertain whether its customers fully understood its service offering. Webcredible’s usability testing for this project consists of 12 participants performing various tasks throughout the site. Analysis and recommendations are then communicated to Mr & Mrs Smith based on the results of the tests.
Tamara Heber-Percy, Marketing Director and Co-founder of Mr & Mrs Smith comments, “Since adding the online booking facility to the website, the services available to our users have greatly increased and it is imperative to ensure that our customers our getting the best user experience possible from the website. Webcredible’s impressive background in usability within the online travel sector made it the best choice to carry out the necessary usability testing.”
Webcredible was chosen by Mr & Mrs Smith for this project following a three-way competitive pitch process.
Trenton Moss, Director at Webcredible comments, “In a highly competitive sector such as online travel, where the website is the cornerstone of all business, the user experience of the site is crucial to the company’s success. Mr & Mrs Smith understands the importance of usability to its customer base and we are delighted to be working on this project to help ensure that its customers fully understand its expanded service offering and therefore get the best experience possible.”
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