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New swift cover viral challenges film makers

New swift cover viral challenges film makers, the UK’s only dedicated online insurance company, has launched a viral competition as part of its “Swift Relief” campaign.  The new viral encourages people to upload 60 second videos, with the best one winning a year’s free car insurance.

Participants can upload videos of a short-cut, trade secret, or simply something fun that can be done in 60 seconds.  The video illustrating the best or funniest thing to do in 60 seconds will win a year’s free car insurance from 

The campaign, created by public relations agency Brazil, is part of’s interactive consumer campaign “Swift Relief”, designed to help consumers have stress-free experiences and provide them with tips and hints for an easier life

The videos can be filmed on a mobile phone or digital camera and easily uploaded via the Swift Relief website.

 The viral campaign reflects’s ability to provide online motor insurance quotes in less than 60 seconds. 

The competition deadline is 30th November 2008.  To upload or view the videos please visit

For more information, please contact:

Annabel Parkinson or Joshua Van Raalte

Brazil (PR agency for

01865 725 269


Based in Send, near Guildford and employing approximately 200 people, was born out of a desire to revolutionise the general insurance market. started trading in June 2005, jointly owned by the founding management team and international insurer Primary Group. offers car, travel and pet insurance online, and is Britain's only insurance company without call centres, which means that the cost savings can be passed directly onto the customer and premiums are kept low. As a result, was voted cheapest car insurance, on average, by in 2007.

This powerful operating model combined with successful marketing and competitive pricing has proven to be a tremendous success.  Last year sold more than 312,000 policies and is considered to be the fastest growing insurer in the UK.

In 2007, AXA UK acquired  It is now a wholly owned subsidiary of AXA Insurance UK PLC which forms part of AXA Group.

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