Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Comfort Tempting Nature and Tropical Burst

Comfort Tempting Nature and Tropical Burst

Best practice from 

Comfort were launching two new fabric softener fragrances, Tempting Nature and Tropical Burst, and were looking for online solutions to support their above the line advertising. In particular they were looking to raise awareness and knowledge of the new products, and to drive traffic to their own site for people to enter a competition to win a luxury holiday and, critically, to sign up to receive a free sample of one of the new fragrances.

The Comfort media plan included placements on mutiple websites, including The Challenge for was to create a campaign which delivered on all of the Comfort objectives (brand awareness, product education and trial) in a way which was entertaining and engaging for the members.

A brand feature on the site positioning key product information alongside competition and sample details, acting as the main gateway between the members and the Comfort site.

Execution designed a site page to complement the creative used in the national campaign, with a number of key elements,
- Strong product visuals to aid identification in store
- Product information
- Competition details
- Sample details

To add an exclusive element to the campaign, members were entered in to a weekly draw to win a small prize (£50 TopShop vouchers) when they requested their sample. Entry into this and all other elements required the member to click through to the Comfort site.

Over the 16 week duration of the campaign, it was promoted to the member using a variety of communication tools including:
- Regular promotion on the homepage in a variety of places
- Insertion in 600,000 highly targeted emails

The campaign was proactively managed to ensure that the members were exposed to each element in equal measures, thus ensuring that Comfort’s product positioning objective was met alongside those for competition entrants and sample requests.

Members were also encouraged to send the information to their friends, who could then join and benefit from all the campaign elements.

Over the 16 week duration of this campaign
- 90,000 visits to the offer page
- 65,000 visits to the Comfort site
- 63,000 sample requests

MindShare Interaction's James Molyneux said, “We are extremely pleased with the delivery from It’s interesting that whilst they did not necessarily have the biggest reach across all the publishers running this campaign, they delivered the highest percentage of sample requests and provided excellent levels of engagement and interaction with Comfort”.

cheat why husband cheat on their wife
free discount prescription cards site online viagra coupons
order abortion pill online abortion pill misoprostol abortion
late abortion abortion pill procedure when is it too late to have an abortion
low cost abortion clinics site houston abortion clinic
printable cialis coupon coupon for prescriptions cialis free coupon
prescription card discount go cialis coupons from manufacturer
amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often
prescription savings card link cialis discounts coupons
cialis dose 30 mg open cialis dosage for enlarged prostate
viagra buy viagra what is the effect of viagra cheap online viagra
sildenafil teva sildenafil accord sildenafil 1a farma 100 mg
levodopa carbidopa entacapone bioequivalence levodopa carbidopa entacapone carbidopa levodopa entacapone combination
renova open renovation vejle
microlite pill when to start microlite pill weight loss microlite pill when to start
how much for an abortion define abortion
coupons prescriptions go cialis discounts coupons
how to have an abortion pill abortion price
price of abortion pill abortion pill recovery buy abortion pill
coupon for prescription coupons for cialis cialis manufacturer coupon 2016
cheap abortion pill abortion clinics in houston tx
printable coupons for cialis prescription drug coupons cialis coupons 2015
abortion ethics abortion places abortion clinic locations
facts on abortion terminate pregnancy pill where to do abortion
neltrexone click what happens if you take naltrexone and opiates
generic naltrexone shot to stop drinking naltrexone for anxiety
naltrexone how it works naltrexone injection price vivitral shot
naltrexone high click naltrexone 4.5 mg side effects
vivitrol canada vivitrol shot side effects
naltrexone food addiction naltrexone side effects reviews naltexone

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.