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BreatheRight Nasal Strips guerrilla marketing campaign

BreatheRight Nasal Strips guerrilla marketing campaign

Best practice from Cohn & Wolfe PR

How can you inject some marketing oomph into a rather uninteresting
health product that aims to relieve the disruption and sleepless
nights caused by snoring?

This guerrilla marketing campaign might provide some inspiration to
marketers in the medical sector.

To create a buzz for BreatheRight Nasal Strips, Cohn & Wolfe PR
arranged for 50 sleepy promotional staff to hit the streets of London
in pyjamas en masse.

The team took over escalators, deck chairs in parks and even the top
of double-decker buses.

The eye-catching ensemble created talkability from those who saw them
as well as a series of photo opportunities.

The events were also captured on film what has been turned into a
viral video whose appeal has stretched far and beyond the action of
the day.

So far it's clocked up over 1,000 views. Not bad for a snoring aid, we think.

To see this great guerrilla marketing PR stunt in action click the
video link below.

 

AJR
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