Choose speciality channel:   Choose sector channel:     Search the site

How to Guide


How to execute the perfect pitch

How to execute the perfect pitch

The pitch is where business is won, or lost. For some it’s the most gruelling, stressful and rewarding part of the job.

According to a recent survey conducted by UTalkMarketing, marketers value the work presented in the pitch as the most important factor in the entire decision making process.

Of course there are a lot of other factors to take into consideration, which is why we’ve developed this five-step guide to help you through the entire pitch process.

1. Marketing your agency

It’s ironic that agencies are notoriously bad at marketing themselves and the work they produce. Why is that the case? Because generally agencies are too busy working on pitches to even think about it. Sound familiar?

Through our own research we discovered that second to recommendation and word of mouth, the next biggest influencer for marketers to include your agency on their long list was seeing examples of your previous work.

It’s crucial to have these examples on your own website, but just as important is having your work featured on websites like UTalkMarketing. We allow you to post creative work and case studies, which are invaluable to keeping your agency top-of-mind when targeting marketers. This is especially important when considering that our users are actively searching for their next agency.

2. Approach

No one likes a cold call. Sales houses and speculative enquiries are way down on the list of how marketers like to be contacted. Generally you will come up against a PA or assistant unwilling to put your call through.

Your new business director should have a good idea of which accounts are being out for tender so sales calls should be unnecessary, but it doesn’t always work like that.

The job of putting together a long-list of potential agencies is the job of the researchers, which can be anyone from marketing assistants to office managers. So again, keep your agency top-of-mind with an entire marketing team by maximising your exposure through good marketing and PR (see point 1). Don’t just hit the phones.

3. Prepare, prepare, prepare

Remember the most important question a client will ask is ‘What can you/your agency do for us?’

To answer this question effectively you must understand your client, their brand, their services, their product and their customers. Immerse yourself in their offerings and become their customer (watch ‘What women want’).

Understanding your client is the key to answering the brief and by becoming their customer you’ll be able to empathise with your client.

4. Keep the presentation focused

Make sure you respond to the brief you’re presented with, not the one you wished you’d had. This may seem common sense but so often agencies get it wrong.

Don’t be afraid to recap on the briefs main elements point-by-point in the presentation. This will help you deliver a structured pitch and show you have been listening carefully in pre-pitch conversations.

5. Ask for feedback

To progress and improve your pitch skills feedback is crucial.

Ask you client for their thoughts and if it went well, it’s a boost of moral for your team. Welcome any criticism or complaints and use this to fine-tune your future pitches and increase your chances of winning new business in the future.




can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
coupons for cialis printable site drug coupon card
discount drug coupon cialis 2015 coupon coupons for prescriptions
discount prescriptions coupons printable coupons for cialis
cialis prescription coupon site cialis coupons from lilly
low cost abortion clinics houston abortion clinic
discounts and coupons health risks of abortion when is it too late to have an abortion
cialis coupon discount coupons for cialis
abortion clinics houston how much does abortion cost how does the abortion pill work
abortion clinics in birmingham go how to get an abortion pill
linzess patient assistance linzess patient assistance
side effects of abortion pill post abortion
cialis price store discount cialis coupon generic cialis source
cialis coupons and discounts open coupon
sildenafil teva sildenafil 1a farma 100 mg
nexium 20 nexium 20
cloradex costo cloradex bambini clorexidina
coupons prescriptions prescription coupon card cialis discounts coupons
the cost of abortion abortion pill is murder how do abortion pill work
duphaston tablete za odgodu menstruacije duphaston tablete kako se piju duphaston
coupons cialis prescription transfer coupon coupons cialis
buy abortion pill abortion pill is murder abortion pill cost
how late can you get an abortion pill pill abortion abortion options
duphaston duphaston tablete duphaston forum
cheap abortion pill clinics abortion pill articles anti abortion pill
free cialis coupon 2016 cialis online coupon
abortion pregnant abortion side effects elective abortion
will naltrexone show on a drug test naltrexone reviews alcoholism
naltrexone how it works vivitral shot
naltrexone high click naltrexone 4.5 mg side effects

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.