KickApps the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio.
With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, Scanscout, Adap.tv, and 24/7 Real Media. Support for DoubleClick’s DART and others will follow shortly.
Online video has emerged as one of the most engaging applications on the web today and advertising budgets are following suit. Recent research conducted by Bain & Company in coordination with the Interactive Advertising Bureau finds that video advertising is garnering an average CPM of $43, with demand for video inventory outstripping supply.
KickApps customers that have bought out the advertising inventory from their KickApps powered social media and video websites will be able to access these new advertising features. Integrating video ads is a simple three-step process:
1) Create a custom video player using the KickApps Widgets and Video Player Studio
2) Select from a list of modules of ad networks or pre- and post-roll
3) Provide the ad network’s publisher ID number or the URL of a Flash video file
“As social media and online video become a greater part of every web publisher’s website, technical and business complexity should be replaced with efficiency and a easy path to revenue generation,” said Alex Blum, CEO of KickApps.
“We’ve applied this principle throughout the KickApps Platform, making it incredibly easy to create compelling social media and video experiences, and now making it easier than ever for web publishers to monetize video on their websites. With the enhancements we’ve made over the last few months to the Platform and the KickApps Widget & Video Player Studio, every web publisher and designer is just a few clicks away from being a social media rockstar.”
For more information contact Debbie Kimpton, Reality PR on 020 8663 6111 e: Debbie@realitypr.co.uk
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