Foundation Network Ltd (FNL), a leading provider of Partner Relationship Management (PRM) solutions, today announces it has signed a two year agreement with Partner Performance to represent its end-to-end PRM software solution, RelayWare in the Benelux.
The arrangement will see the Netherlands-based management consultancy, whose customers include KPN, Streamserve and HP, incorporate RelayWare into its existing portfolio of partner management solutions.
Delivered as SaaS (Software as a Service), RelayWare enables companies to address the complexity of an indirect sales model by providing centralised communication, management and reporting applications to support partner sales, marketing and account management activity.
Commenting on the agreement, Mike Morgan, COO, FNL, said: “We are delighted to be working alongside Partner Performance and are confident that the relationship will be mutually beneficial.
"Not only will RelayWare allow Partner Performance’s customers to optimise the productivity of their channel partners, it will also strengthen their ability to recruit the right partners, and provide the necessary support and manage them effectively. This increases sales, improves efficiency and drives down operational costs.”
Leo van Schie, managing director, Partner Performance, said: “Most business and IT leaders remain largely unaware of the capabilities and business benefits of PRM and the significant differences between PRM and CRM.
"Not only will RelayWare allow our customers to collect partner information in one database where it is easy to access and manage, it also automates sales and marketing processes for internal staff, and provides partners with the tools they need to sell.”
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