This week at its annual conference in London, national tourism agency VisitBritain launched its Annual Review document, produced by integrated agency Milton Bayer, where it reported on the past year and outlined its strategic goals for the future.
Nearly 300 members of the tourism industry attended the conference to learn more about partnering VistBritain and working towards major events like the 2012 Olympics.
The primary purpose of the conference was to showcase successful past campaigns, like ‘Culture 08, Family Fun and Real Northern England’ to inspire and encourage regional agencies and other industry bodies to use VisitBritain’s PR and marketing expertise for their forthcoming initiatives.
“It’s not VisitBritain's statutory Annual Report but an Annual Review highlighting our activity and achievements our the past year –effectively our story, demonstrating our industry insight, our global reach, our priorities and examples of our world-class marketing activities. This is the second year that Milton Bayer has produced the Review and supporting display material and once again it has managed to communicate all the primary facts, messages and case studies in a creative style that captures our brand perfectly,” says Shiva Jahangir-Tafreshi, corporate communications manager.
At the conference, VisitBritain’s chairman Christopher Rodrigues reported that international visitors to Britain in 2007 fell by 150,000 to 32.6 million. He stressed that inbound tourism was still an important contribution to the country’s economy at £16billion in foreign exchange currency. He expressed disappointment at the Department for Culture, Media and Sport’s decision to reduce his agency’s three-year funding by over 20% (in real terms) just as the industry went into one of its most competitive and economic challenges.
Copies of the Annual Review can be obtained from VisitBritain, Thames Tower, Blacks Road, London, W6 9EL. Or it can be viewed at http://www.ftpmb.com/visitbritain
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