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Jerry Wright appointed as new ABC CEO

Jerry Wright appointed as new ABC CEO

Jerry Wright has been appointed as the next chief executive of ABC and will join the organisation on October 13, 2008.
Wright will take over from Chris Boyd, who has held the Chief Executive position for eight years. During his time with ABC, Boyd has been fundamental in the strategic drive, development and growth of the ABC and ABCe brands, where he has witnessed vast changes in the media landscape mainly driven by the rapid growth of digital platforms and the need for greater accountability.
Boyd who is also currently Global President of the International Federation of ABCs (IFABC) will end his tenure in early November 2008.
Wright has an extensive knowledge of the UK media and advertising industry built up over many years through a highly successful career at Unilever both in the UK and overseas.

From 2004 to 2006 Wright chaired the Unilever UK Media Trading Committee and as part of this oversaw the negotiations relating to Unilever’s centralised media planning and buying, managing the transition from Initiative to Mindshare and as part of this had extensive direct contact with publishers and also broadcasters.

Since 2005 Jerry has been a member of the ISBA Council and has chaired its sustainability working group.
Furthermore, since leaving Unilever at the end of 2006 Wright has undertaken a number of consultancy assignments in the marketing arena.
John Mayhead, ABC Chairman, comments, “Chris Boyd has done a superb job at ABC and this makes him a hard act to follow. I have every confidence that Jerry will continue to develop ABC and his experience of handling media issues will equip him well for this.”

Jerry Wright, comments, “I am delighted to be joining ABC at this exciting stage in its development and look forward to building on the excellent work done by Chris Boyd and his team as ABC addresses the future challenges of both the traditional and digital media worlds.”

For information on ABCe, please contact:
Mark Barber / Tom York / Laura Emmerson
Tel: 020 7927 9999



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