Millennium, the UK’s leading marketing agency specialising exclusively in the mature market has been appointed to promote and support the re-launch of Reader’s Digest magazine.
Reader’s Digest, the monthly, general interest magazine is currently re-launching itself following the recent editor-in-chief appointment of Sarah Sands, formerly of the Daily Mail.
Reader’s Digest has tasked Millennium with a number of creative briefs which include a direct mail pack, inserts and online activity to help raise the magazine’s profile and attract new subscribers, particularly from the valuable over 50s market.
Reader’s Digest has a UK monthly circulation of over 635,000 and the magazine contains news, views, opinions which informs, entertains and inspires people of all ages and cultures.
Fiona Hought, managing director of Millennium comments: “We are truly delighted to be working with Reader’s Digest. Our 12 years experience and knowledge in talking to and targeting the mature market will help us to develop strong creative campaigns which will reinforce their brand values and support the magazines re-launch.”
Justine Burrows of Reader’s Digest adds: “Millennium has an in depth understanding of our target reader. With their combined specialism and creative approaches we are confident that we will be able to attract new readers and subscribers, adding value to the bottom line.”
For further information please contact:
Mark Barber, Kate Humphreys or Louisa Osmond at Eulogy! 0207 927 9999
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