VCCP has retained the £12m Qatar Financial Centre business following a statutory pitch against 7 other agencies. The Agency pitched against the London offices of CHI, JWT, TBWA, O&M, Grey, Doremus and Dubai based agency The Tribe.
VCCP is tasked with creating a new integrated campaign to launch in the new year. It is planned to run across TV, print and online globally. VCCP first won the QFC account in 2006 and has since created a number of integrated campaigns to support the brand, and its licencing of instituitions wishing to trade in a rapidly growing and vibrant financial market, in Qatar. The pitch process was a statutory requirement for the QFC.
The Agency is looking to new and emerging markets for expansion and is excited by the potential for growth and the opportunities that are presenting themselves. Other international clients include O2 and AEG in Germany as well as Barwa in Qatar.
Jonathan Adler, Managing Partner behind VCCP’s international expansion commented: “This is fantastic news for VCCP. The QFC is a really important Client for us, prolific in the Middle East, and the win supports our strategic expansion in the territory, one of the most exciting places in the middle East for VCCP to do business.”
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For further information please contact Jonathan Adler, Managing Partner, VCCP International or Liz Lee, New Business Development Manager at VCCP on 020 7592 9331 or visit www.vccp.com
An integrated communications agency pioneering a new approach, VCCP has a well-earned reputation as one of the most innovative agency forces working in the UK. VCCP creates visual narratives, based on the principle that brands need to make an immediate visual impression to have an impact.
Clients include O2, Coca Cola, Diageo, COI, and London Olympics 2012. The agency has also built a reputation for work that works. VCCP has won five IPA Effectiveness Awards between 2004 – 2007 including Gold and Grand Prix for O2 and The Effectiveness Agency of the Year (billings below £100m).
Recent activities include:
· Launching The O2 now the world’s most popular entertainment venue
· Launching the Government’s high profile Alcohol Harm Reduction campaigns
· Launching the award winning Texaco ‘Hector’ Road Safety campaign
· Becoming the first creatively led advertising agency in the UK to launch a specialist search marketing agency, VCCP Search
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