Choose speciality channel:   Choose sector channel:     Search the site

Case Studies

 

McDonald’s ‘C’est Quoi Ton Sport’ media campaign

McDonald’s ‘C’est Quoi Ton Sport’ media campaign

Best practice from OMD International

The Challenge

McDonald’s and sport. Sport and McDonald’s. In a lot of minds the two words do not sit comfortably together.

McDonald’s and obesity. Obesity and McDonald’s. This is a much more obvious association.

The challenge for McDonald’s was to change existing and established perceptions. Associations are not only a cause for concern for the brand but also for the parents.

‘C’est Quoi Ton Sport’ aimed to challenge this by promoting a wide variety of sporting activities through believable, interesting and engaging content.

Insights

Target Audience: Parents with kids

To a parent, their child is the most single important thing in their life.
A main concern for parents is that their child has enough physical activity but they also want their child to enjoy life and have fun.

Children and parents are apart during the day at school and work. Time spent together is in a leisurely environment and co-viewing of TV is a common trait among families.

Ideas

OMD wanted to show parents that McDonald’s can be part of the FUN and activity for their kids.  We wanted to make something that brought everything together in a form that engaged, inspired and jumped out at parents.

Results

Some 66% of French people who have seen ‘C’est Quoi Ton Sport’ have a good opinion of McDonald’s (vs 50% for those who have never seen it)

McDonald’s legitimacy is reinforced: 63% of French people think that McDonald’s value sports

Opinion within the target group has increased by 6% of how McDonald’s do a good job to promote healthy lifestyles  

Opinion has increased 4% of how McDonald’s fights against obesity issues


To see a video about this case study, click the link below

AJR
free viagra samples coupon coupon for viagra viagra discount coupons online
prescription transfer coupon fyter.cn discount prescriptions coupons
free discount prescription cards site online viagra coupons
pet prescription discount card click coupon for prescriptions
free prescription drug cards site free cialis coupons
discount drug coupon cialis coupon card coupons prescriptions
cialis free sample coupons click pet prescription discount card
when is the latest you can have an abortion geekics.com how much is an abortion pill
discount coupons for prescriptions outbackuav.com prescription drug discount cards
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
generic cialis dosage best ed drug for diabetics new diabetes treatment
cialis price store discount cialis coupon generic cialis source
tadalafilt tadalafil tadalafilo
zithromax dogs lasertech.com zithromax antibiotikum
kamagra 100 realtycollective.com kamagra jelly


Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.