Auto Trader, the UK’s leading motoring website and magazine, announced that it has implemented the eVisit Analyst website analysis solution, allowing its growing network of UK car dealerships to track online visitors
Auto Trader has been offering bespoke website design and management services for a large number of UK car dealerships, allowing their clients to run their own dealership sites through Auto Trader. Now, with the addition of eVisit Analyst, their clients can gain an understanding of visitor behaviour, buying trends, the effectiveness of campaigns and much more.
John Barratt, Auto Trader’s Product Manager, said, “We needed a flexible, fully supported, comprehensive Web analytics solution to offer our clients.Car dealers trading online need to understand their customers and their marketing campaigns to maximize sales opportunities. With our wealth of experience in the online automotive business we understand the issues and challenges faced by our clients.
We selected eVisit Analyst because it’s a bespoke system which ticks all the boxes with a superb support package from the guys at MaxSI.”
Developed by website analysis specialists MaxSI Ltd, eVisit Analyst’s Portal solution is a custom web analytics solution for suppliers of web services who would like to include web analytics as part of their existing product offering.
Specifically designed for integration with a high volume of websites, Auto Trader will be using eVisit Analyst Portal across their network of dealership websites, offering individual user access providing aggregated data for all their sites through a single management interface.
Their clients will have direct access to a host of reports that will give them a deep understanding of visitor activity on their websites. With full visitor path analysis, campaign management, SEO analysis, and eVisit Analyst’s unique custom Key Data reporting that allows them to track any interaction on their website, eVisit Analyst gives Auto Trader and their clients a complete insight into visitor behaviour on their clients websites.
With support delivered directly from the eVisit Analyst data centre, eVisit Analyst Portal allows Auto Trader to offer evidence based advice that will ensure their dealerships maximise their online operations.
John Harrison, Managing Director of MaxSI (pictured) said:“eVisit Analyst portal offers a full range of functions to all Auto Traders clients, and offers links features such as key data, source performance analysis outcome performance analysis, search engine and on line campaign support.
"This means that Auto Trader and its clients can see the impact on e-commerce as well as other actions such as site search terms and downloads using individual key words from search engines.”
For more information or photography contact:
Debbie Kimpton, Reality PR, firstname.lastname@example.org, Tel: 020 8663 6111
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