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Pemberton & Whitefoord bags two chips

Pemberton & Whitefoord bags two chips

Leading UK brand consultancy Pemberton & Whitefoord racked up two more awards this week at the Chip Shop Awards. The consultancy was awarded for its work with Tesco on the Tortillas range and with Loseley on their iconic ice cream range, both have already won two awards each this year.

The Chip Shop Awards is an international creative awards scheme, open to anyone with great ideas and is about fostering and recognising creativity with no boundaries and no rules.

Adrian Whitefoord, co founder of P&W, comments: “This has been a successful year for us and thanks go to the design team here at P&W without whom we would not be able to achieve such high creative standards. It has been huge fun to enter the Chip Shop Awards and as a creative business we agree wholeheartedly with the ethos of the Awards, which are there to recognise that the best ideas don't always fall within the rules.

"This is a worldwide advertising and design competition that has no rules.  As the organisers rightly point out, the skills of creative people are rare and therefore of high value.  However, ongoing creativity needs to be worked at and nurtured.  The Chip Shop Awards is about doing just that, on a worldwide stage.”

And, just in case you were wondering how the awards got the chip shop monika here’s the story.

In the 1980s, two young creatives based in Manchester were desperate to establish their reputation as serious advertising creatives.   Of course the best way to do this is to win creative awards.  For that you need to have some clients and unfortunately for these two creatives, they didn't have any clients.

They thought about how they could overcome this difficult problem and came up with the idea of doing brilliant creative work for a client for free and then using the work to win themselves some awards.

The client they chose was a fast food shop selling the great British dish of deep fried fish and chipped potatoes in the north of Wales.  Barnacles Fish & Chip Shop was just an ordinary local takeaway but before long it had an advertising campaign that would be the envy of many business owners.

The plan was very effective for the creative team.  Their excellent work caught the eye of the top creative directors who were judging the entries to various awards schemes and they won trophies at the D&AD Awards, the Campaign Awards and the Roses Awards.

This established their reputation in the business and after that they never looked back.  One of them went on to build one of the most successful independent agencies in England and recently sold it to an international agency network.

Now the Chip Shop Awards offers creatives or wannabe creatives the chance to demonstrate the strength of their ideas - without the need to follow any rules. So there you go!

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