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Case Studies digital marketing campaign digital marketing campaign

Best practice rom Sitebrand

Background is a deal focused, direct-to-consumer eCommerce site, headquartered in Oceanside, California, US

Key challenges

Underperforming visitor segments

Inability to provide visitors with a unique, relevant site experience


Analysis of current and past site performance to reveal conversion opportunities

Immediate implementation of proven lift campaigns including Geo-Targeting, Lost

Shoppers, and Shopping Cart Abandonment

Tests and recommendations for creative and message to target specific underperforming segments – referring

URLs, repeat customers, natural key word search


Invaluable lift data on each visitor segment – positive and negative results

Demonstrated ability for these campaigns to return an associated revenue gain of 9 per cent.

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