Continuing their existing relationship, Sony Pictures and Way to Blue are working together to deliver online PR campaigns for the release of three of the most hotly anticipated comedies this summer.
'You Don’t Mess with the Zohan' (August 15), 'Step Brothers' (August 29) and 'Pineapple Express' (September 12) will be hitting cinemas this summer.
Way to Blue will be looking to raise awareness of each release using a variety of assets such as the trailer, video clips, reviews, competition stock and interviews with the cast of each movie. As well as hitting traditional outlets, Way to Blue will also be approaching the top UK social networks and building on the early awareness work that has already started.
Later in the Year, Way to Blue will be working on further titles for Sony Pictures such as House Bunny and Quarantine as well as Quantum of Solace, the new James Bond title which will be released on October 31.
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