Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Peugeot 308 digital launch campaign

Peugeot 308 digital launch campaign

The challenge

Peugeot planned to launch its 308 model in style, paralleling the car’s premium quality. Media agency, OMD, and online advertising network,, were briefed to:

-  Target and engage the notoriously hard to reach 25 – 44 year old male demographic through a pre-roll campaign
-  Raise awareness and associate the brand with a premium environment
-  Capitalise on Peugeot’s sponsorship of the Rugby World Cup 2007

Even with Peugeot’s sponsorship of the Rugby World Cup to leverage, OMD and were still faced with a heady challenge. With 12 per cent market share in 2007 according to the IAB, the automotive industry is one of the UK’s largest online advertisers, second only to recruitment, so competition from rival brands was sophisticated and fierce.

In addition to captivating an audience who are traditionally difficult to involve, Peugeot’s campaign also needed to create real impact and stand out in the competitive environment.

Campaign implementation

OMD and devised a pre-roll campaign that would showcase the new Peugeot 308 across’s premium network.

Pre-roll provided OMD and with the flexibility to really bring the Peugeot 308 to life. Using 12 different 10-second creatives, which mirrored the humorous TV sponsorship idents produced by Euro RSCG, the team ensured that their audience remained engaged. As well as warding off audience lethargy, this tactic cut through other car manufacturers’ advertising where only one pre-roll was made available.

A walled garden of quality publisher sites, weighted towards men under 45 years old, was created from’s network to ensure that the campaign would run across the most relevant and effective sites possible.


The 3.1 million Peugeot 308 pre-rolls delivered across’s campaign network produced outstanding results. Generating more creative led to a higher performing campaign and the shorter ten-second pre-roll length spurred a record setting 90.7 per cent audience view through rate (VTR).

The campaign delivered even more success for Peugeot, driving 0.46 per cent of the audience – an impressive total of 14,795 clicks – to visit the Peugeot website.

National Media Manager for Peugeot, Helen Bradshaw, said, “Cars are heavily researched on the internet, so generating an engaging and innovative online campaign is critical.

“The pre-roll campaign that OMD and ran was precisely targeted and the idea to use a range of creatives that tied in to our above-the-line plan ensured that we held the attention of our audience – proven by the campaign’s exceptional VTR.”

free viagra samples coupon coupon for viagra viagra discount coupons online
cheat how many guys cheat why husband cheat on their wife
viagra discounts coupons read viagra coupons printable
order abortion pill online abortion pill misoprostol abortion
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
after abortion printable discount coupons abortions clinics
medical abortions how long does an abortion take abortion clinic
discount drug coupon open coupons prescriptions
side effects of abortion pill abortion clinics in indianapolis
tudorza patient assistance generic name for bystolic
prescription savings card link cialis discounts coupons
sildenafil teva sildenafil 1a farma 100 mg
prescriptions coupons cialis savings and coupons online cialis coupons
coupons prescriptions go cialis discounts coupons
printable coupons for cialis cialis coupons 2015
coupon for prescription coupon for cialis cialis manufacturer coupon 2016
information on abortion pill cost of abortion pill types of abortion pill
cheap abortion pill clinics abortion pill clinics in houston anti abortion pill
printable coupons for cialis cialis discount coupons cialis coupons 2015
amoxicillin 500 mg amoxicilline amoxicilline
abortion pregnant abortion side effects elective abortion
abortion at 15 weeks abortion options abortion rules
opiate antagonist naltrexone revia for alcoholism
what is naltrexone made of go what does naltrexone feel like
what is vivitrol used for injection to stop drinking alcohol naltrexone implant locations

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.