In the last few years the internet has completely changed the way people search for jobs. Job seekers are now far more likely to type their ideal new job into Google than thumb through the pages of national press or niche publications.
Some clients understand the benefits of online and others can take a little persuading. To help you present the best argument to your client and make sure they’re maximising their ROI we’ve developed this 5-step guide.
1. Why should I advertise jobs online?
Online advertising has an incredible ability to engage with an audience in a way that other mediums can struggle to match. Globally online recruitment has shown consistent growth, in terms of commercial value as well as adoption by job seekers and recruitment agencies.
The success of online recruitment is ease of use and convenience for both jobseekers and recruiters. The Internet provides a platform that can be accessed anywhere in the world at anytime.
2. How will online benefit my client?
• Price & Accountability
Print advertising has a multitude of associated added costs from typesetting to spot colour and titles with large circulations can be extremely expensive. Online is relatively low cost in comparison and unlike print, you can monitor response far more effectively from job page views and direct applications.
• Generate awareness
Unlike print, websites enable your client to enhance their listings so you can drive traffic to your vacancy and increase response. Features such as homepage jobs, job of the week, newsletter and sponsored keywords are among the most common.
• Speed & Ease
You’re not going to miss a production deadline. If your client needs candidates fast you can upload a job online quickly and easily.
3. Where do I post my role?
There are two types of website you can look at, generic and niche. Each comes with its own pros and cons.
• Generic job boards: (Monster / Total Jobs / Fish 4 / Guardian)
Great for generating volume of CV’s and posting lots of varied job roles for one client. When posting in bulk you will be able to negotiate the best rate for your client.
Quality of applications for specific roles
• Niche job boards: (UTalkMarketing / Third Sector / secsinthecity / thecareerengineer)
Great for recruiting professionals with specific skills or experience
Generally niche job boards can seem more expensive, but remember you’re paying for quality not quantity.
4. Web copy optimisation
Searches on most job sites work by relevance, when a job seekers search are searching for your job you need to make sure you have all the right keywords listed to ensure it is found.
It is a fact that the average job seeker spends 1.5 seconds reading through a job text. If it does grab their attention within that time you’ve got no chance of getting the right candidate.
Check out last months article ‘how to improve applications for your jobs’ for more information on writing job descriptions.
5. Research is key
Do your homework. There are loads of job sites out there make sure the site you’re pitching is relevant to your clients vacancy.
Websites can give you very specific facts about who’s looking at jobs on their site and how many. Speak to the reps on the titles and get as much information as you can.
If you are still in doubt you can go to NORAS – (National Online Recruitment Audience Survey) which gives you information on the larger job boards.
Now we’ve given you this information, there’s no reason not to be pitching online in all of your client proposals.
Keep your clients happy by making sure they get the best response for their vacancies by getting their positions online.
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