More lovebirds are flying off to celebrate Valentines Day on holiday than ever before, according to the latest analysis by the leading online tour operator lowcostholidays.com.
Figures from the holiday company have found there has been an 18 per cent increase in couples heading off for a romantic week away over February 14 this year compared to last.
And it seems husbands and boyfriends are getting more adventurous - and more generous - in terms of where they are taking their partners.
lowcostholidays.com bookings research also found that the average star-rating of the Valentines break has also increased with 17 per cent more couples booking five-star holidays than last year, and 12 per cent more couples booking four-star breaks.
As a result, the average price has also risen with boyfriends splashing out an extra £31 on their romantic week away compared to 2006.
Meanwhile, some further-flung destinations saw the largest increase for holidays booked for two people booked from Saturday, February 10 to Saturday, February 17.
The bustling city of Marrakech, Morroco has enjoyed the largest increase in bookings compared to last year (41 per cent up), followed by Barbados (28 per cent up) and Sharm El Sheikh, Egypt (22 per cent up) The top five destinations which have witnessed the highest bookings rise is completed by Cyprus (17 per cent up) and Dubai (16 per cent up).
lowcostholidays.com CEO, Paul Evans, said, “The week over Valentines weekend has been one of our busiest on record as couples decide to escape the harsh winter weather and enjoy some romance in the sun.
“With our figures showing a significant increase in holiday bookings over this period and an increase in the number of five-star rooms being reserved, it seems that husbands and boyfriends are really pulling out all the stops this year to impress their lovers."
He adds, “What also seems to be happening here is that more people are opting for short breaks in sun destinations and moving away from the typical city break holiday.“
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