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Zanox marks first anniversary since acquisition

Zanox marks first anniversary since acquisition

Online marketing company Zanox is celebrating its continued momentum and company growth one year after being acquired by PubliGroupe last year.
Zanox was acquired by Axel Springer and PubliGroupe, an international Swiss-based multimedia group, in May 2007.

Throughout the past year, the online marketing company has achieved numerous milestones including 55 per cent company growth, global expansion, key industry partnerships and customer acquisitions, product enhancements and industry accolades.

Headquartered in Berlin, Zanox is dedicated to continually expanding its global affiliate network, which encompasses more than one million sales partners in 200 countries worldwide.

In the past twelve months, Zanox has expanded its international footprint with the addition of offices in Poland and Switzerland to join the company’s existing ground presence in the United States, UK, Netherlands, Italy, Spain, France, Nordics and China.

In addition, the company has focused on growing company’s presence in the US market including the hiring of Christopher Dessi, formerly of AzoogleAds, as the new vice president of advertiser sales for North America.

Since transitioning the company’s US headquarters from Chicago to New York in order to be closer to advertisers and publishers in March 2008, Zanox US has recently expanded into new office space in Midtown Manhattan in New York City to accommodate the company’s growth.
Dessi said, “Performance-based online marketing has experienced exponential growth over the past year, and we’re thrilled to be at the forefront of the revolution. In addition to exceptional growth on a global scale, zanox has made significant strides in the US market over the past 12 months and we’re dedicated to increasing that momentum throughout 2008.”

In addition to global expansion, Axel Springer has provided Zanox the opportunity to cultivate relationships with high-profile advertisers who had previously not engaged with performance-based ad networks.

In November 2007, the online  marketing company introduced the Global Alliance Partnership (GAP) program, which is a unique, cooperative approach to affiliate marketing that benefits larger brand advertisers by providing transparency and global reach via GAP partnerships in more than 30 countries and 200 currencies.

Since its inception, the program has been successfully implemented across the US, UK, Europe, Africa, Asia and Australia with almost 100 partnerships worldwide.

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