By Benedicte Van Boxel, Account Director at PPC Interactive
1- Make sure your brief is complete and research, research and research. What’s the competition doing? Who’s the audience? Do they blog? Are there any brand advocates out there?
2- Then decide how involving or interactive your campaign can be. Why expect people who never blog or post video to suddenly do so unless you give them a good reason to?
3- Decide what is it you’re trying to achieve. A PR coup? Capturing data? Building awareness? Changing perception?
4- If you want to create buzz, don’t be afraid of giving stuff away and encourage people to share it. The more rich media you’ve got, the better.
5- If you start a conversation with fans and bloggers, make sure you can carry it through and follow it up.
6- If you’ve worked with your audience in the past – for example bloggers, then its good to involve them in the next campaign. Ask them what what worked or didn’t for them.
7- Give time for a campaign to take root and grow. One of our most successful campaigns was for the release of Angus, Thongs and Perfect Snogging with the campaign starting six months ahead of the film’s release.
8- Do you have enough content for a sustainable campaign? Can you release content throughout the months of the campaign?
9- Make sure you have in place all the necessary metrics from the word go. Track and monitor regularly.
10- Be prepared and have a plan B. Adjust and refine as the campaign progresses.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.