Following an MBO by the Fox Murphy management team, the agency is relaunching under the new name of Balloon Dog on 1 September.
Chairman, Chris Murphy, and the new Managing Director, James Clifton, will now head up the new agency whose current clients include Adnams, Disney, Pret a Manger, Barclays and Aviva. Other members of the management team include Sian Potter, Director of People, and Ashley Bliss, Finance Director.
Balloon Dog will expand its digital services for clients whilst continuing to offer all of the communications disciplines for which Fox Murphy is currently known – from brand solutions to direct and digital marketing, through to advertising and PR.
James Clifton joins Balloon Dog from RMG Connect, the direct and digital arm of WPP, where he ran the HSBC account in North America. In addition, Balloon Dog has also appointed a new Creative Managing Partner, Martin MacDonald, who will be joining from the JWT network.
Andy Wood, Managing Director at Adnams, commented, “We have worked with Fox Murphy since 1999 when they launched Adnams’ first ever TV campaign. It is their creative talent and understanding of our business that has resulted in our brand being in better shape than it has ever been. I really look forward to working with the newly named Balloon Dog.”
Chris Murphy, Chairman at Balloon Dog, commented, “This is a hugely exciting new era for us as a business. We are now able to blend the Fox Murphy heritage and expertise with the arrival of the truly international talent that James and Martin bring. Having listened to the changing needs of our clients, we are confident that this new commercial platform is going to help build a really sustainable and prosperous future for the business.”
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