The Northern Ireland Network of Child Contact Centres (NICCC) has undergone a re-brand spearheaded by The Mission, after a three month research program.
The results of the research showed that parents and children alike were much more receptive to a ‘softer’ and much more ‘welcoming’ style of branding as opposed to the traditional and often clinical tone adopted by similar organisations worldwide.
It was pivotal to the success of the re-brand that the new identity provide the NICCC with a strong, visible and vibrant presence that would appeal to all age groups, according to The Mission.
Moreover – the new identity would also be the focus of comment by both political parties and the press so it was crucial that it portray the right message.
Supporting the launch of the new identity, The Mission Advertising and Design Belfast were also required to produce a nationwide communications campaign aimed at not only introducing the new NICCC identity, but also encouraging families in need of the organisations services to contact them.
Every year hundreds of thousands of children lose contact with a parent following the breakdown of the family unit though separation or divorce.
With a total of 16 centres strategically located throughout Northern Ireland, the NICCC offers parents and children alike a safe and neutral environment in which to meet.
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